Racing is a sport like no other, and provides some of the most unique marketing opportunities offered across the globe. In brief, racing provides opportunities for brand awareness, sales incentives for employees, advertising, experiential marketing, pass-through marketing, employee engagement, and much more.
In brief, racing provides opportunities for brand awareness, sales incentives for employees, advertising, experiential marketing, pass-through marketing, employee engagement, and much more.
Hospitality at race events is a key point for entertaining clients and putting together employee incentive programs. Compared to traditional sports, events in motorsports can last days, not just the day of the race, but the entire weekend is filled with activities and support series. With access to trackside suites, exclusive pit lane passes, and hospitality within the team, it creates a memorable experience our clients will be sure to never forget.
Motorsport also provides special access to B2B opportunities. The racing garages are home to some of the top entrepreneurs and businesses in the nation. From gentleman drivers who head large companies including AWS, Crowdstrike, and Fidelity Investments (to name a few), to brands that position themselves as series and team partners, and to the automotive marques that fill the race track itself; there are a wealth of corporate deals that either begin or are finalized at the track. Most importantly, these deals are driven as a result of a shared passion at the race track, regardless of whether or not the businesses directly involve motorsport.
Races are available on TV through networks like CBS Sports and USA, with previous broadcasts uploaded to YouTube and Peacock streaming services. Brand exposure through TV packages has been estimated to be valued at upwards of $700,000 according to Joyce Julius & Associates.
Motorsports can benefit and enhance your programs through:
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